Things That Really Matter Campaign

Landmark Credit Union

It’s not about what you spend. It’s about what it’s worth.

When developing Landmark Credit Union’s new brand campaign, we wanted to rise above the noise and connect on a more emotional level—something that would stand out from the usual bombardment of rates, fees, and free toasters.

At the root of our campaign was the simple truth that banking is about much more than money, and even the things you buy with it. It’s about how your purchases affect your life, your home, and your family. You know—those things that really matter.