We saw opportunity in a clear blue sky.
878,647 Canadian residents visit the Phoenix area each year. Nearly 20,000 visits to AZ are for medical reasons. We helped Dignity Health turn that insight into opportunity by developing a comprehensive medical tourism program for a number of its medical specialties.
Our strategic insight turned tourists into target audience.
Jigsaw developed messaging, a media plan, and creative concepts to reach the target audience and communicate the benefits of the Destination Medicine program. We piloted the campaign in Canada (Vancouver & Edmonton) and targeted Canadian visitors to the greater Phoenix area.
Get world-class healthcare in Phoenix.
Even if you’re not from Phoenix.
The campaign included: print, OLA video and static, radio, OOH, paid social media, search, collateral, sports sponsorship assets and a tradeshow booth. Jigsaw also created a landing page to communicate more program specifics and capture leads.