I attended a panel discussion about tourism branding yesterday. The audience was mixed: media, local business leaders, politicians, and yes, marketers. Attribution software was heralded as an effective method to determine if online advertising influences destination decisions and arrivals. The woman sitting next to me, unaware of my profession, whispered to me, “That’s so scary. […]
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Part 3 of a 3-Part Series Hello, fellow marketers. Welcome to the third installment of my rant series. I promise, after this, I’ll stop whining and keep it positive. But I just gotta get this out of my system, first: Content Management Systems – can’t live with them. Can’t live without them. I remember the […]
In 2013, PornHub—the behemoth pornographic video-sharing website—embarked on an ambitious effort to crunch hardcore data (pun intended). Believe it or not, the result has been an elegant content strategy that has pushed the business in unexpected ways. It didn’t take long for the digital marketing community to notice: Contently named PornHub as the new king […]
TLDR: Yes. So, as a front-end developer, I sometimes have to ask myself: “Wow, this is a really cool new technology. Can I use this in my workflow in a production website at work, or does it sound better in theory than in practice?” I find myself always evaluating new CSS specifications to see if […]
Part 2 of a 3-Part Series In my last rant, we focused on the role of content strategy. An essential component of which is organic search engine optimization (SEO). Even the most brilliant, compelling content in the world won’t fully deliver without making sure the search engines can identify and assign your content as a […]
So the Art Director you’re working with hands you a brand guide with a color palette consisting of 4 colors. They look great, but what if you need additional colors for darker strokes around buttons, gradients, and maybe some alpha transparency? You don’t want to introduce foreign colors to the palette for fear of straying […]
When you look at a piece of art do you think about the metadata? What??? Yes, art has metadata. Google has once again kicked it up a notch to create an amazing data visualization. Amit Sood demos the Cultural Institute.