Browsing “ Gerard Heidgerken”

The Passive-aggressive Period

A while back I chanced upon a Thrillist article titled “Why You Should Never End a Text Message with a Period.” In it, the author discussed a Binghamton University study which determined that the use — or omission — of a period in a brief text message can actually alter the recipient’s interpretation. Consider: Are you mad […]

Movie Products Made Real – Our Wishlist

So you may have heard that Pepsi is launching a special limited edition “Pepsi Perfect,” the very Pepsi product that Marty McFly ordered during his visit to 2015 from 1985. It was merely a fictional product, but has now been brought to life for a mere $20+ bottle. It’s a fun concept, and while Pepsi […]

Happy Hamburg(la)r Day

So today is National Hamburger Day. I only just now learned this, otherwise I would have celebrated with a burger for lunch instead of a stupid salad. But now I need to find some other way to mark the occasion. Actually, it does get me thinking about the well-covered Hamburglar buzz from a few weeks […]