I attended a panel discussion about tourism branding yesterday. The audience was mixed: media, local business leaders, politicians, and yes, marketers. Attribution software was heralded as an effective method to determine if online advertising influences destination decisions and arrivals. The woman sitting next to me, unaware of my profession, whispered to me, “That’s so scary. […]
West Wisconsin Avenue has come a long way since we planted our flag here nearly 15 years ago. And recently, the Milwaukee Business Journal dubbed it “the place to be.” We couldn’t be more thrilled to witness and be a part of that progress. Even though we are in the heart of the resurgence, we […]
Just over two years ago, our client VISIT Milwaukee asked Jigsaw for some help on a top-secret project spearheaded by Steve Marcus, the Chairman of the Marcus Corporation. We, of course, said yes even though we knew very little about what we were getting into. Mr. Marcus had a vision. He was going to lead […]
Remember when DC and Marvel Comics joined forces? Controversial for some? Of course. But now Batman and She-Hulk can finally kick some butt, together. Almost the exact same thing just happened at Jigsaw. Almost. We’re happy to announce that Jigsaw is joining forces with Arsenal Advertising. You may know this crackerjack team from their work […]
Expanded partnership structure positions agency for continued growth in digital marketing. Milwaukee (September 18, 2017) – Jigsaw, a Milwaukee-based full-service agency known for its creative problem-solving approach to branding, has promoted Mike Luedke and Amanda Janssen-Egan to junior partners. Luedke is director of strategy and Janssen-Egan is media director. Both will assume partner positions, highlighting […]
What do you get when you focus on continuous improvement and refinement of your marketing strategy year after year? When your in-house marketing team, public relations experts, and advertising agency work in unison with countless hours of communication and planning on the books? When you put strategy first and let it lead all tactics? You […]
Part 3 of a 3-Part Series Hello, fellow marketers. Welcome to the third installment of my rant series. I promise, after this, I’ll stop whining and keep it positive. But I just gotta get this out of my system, first: Content Management Systems – can’t live with them. Can’t live without them. I remember the […]
In 2013, PornHub—the behemoth pornographic video-sharing website—embarked on an ambitious effort to crunch hardcore data (pun intended). Believe it or not, the result has been an elegant content strategy that has pushed the business in unexpected ways. It didn’t take long for the digital marketing community to notice: Contently named PornHub as the new king […]
“How did it get so late so soon? It’s night before its afternoon. December is here before its June. My goodness how the time has flewn. How did it get so late so soon?”– Dr. Seuss Time is precious. And so are children. Even when they both get messy. This holiday season, the Jigsaw team […]
Part 2 of a 3-Part Series In my last rant, we focused on the role of content strategy. An essential component of which is organic search engine optimization (SEO). Even the most brilliant, compelling content in the world won’t fully deliver without making sure the search engines can identify and assign your content as a […]
Part 1 of a 3-Part Series I’m going to be frank. I don’t think people truly understand the power and role of content, even though it’s been a tired buzzword for years. Nobody seems to know what to do with it or who should be in charge. I’ve seen journalists, web designers, social media pros […]