Why Leveraging Influencers is the Right Prescription for Healthcare Marketing
Explore how influencer marketing boosts healthcare brands by enhancing credibility, educating audiences, and promoting healthy outcomes.
Browsing “Amanda Janssen-Egan | Jigsaw”
Digital Advertising as Google Phases Out Cookies
Navigate the post-cookie era in digital advertising! Explore the shift, challenges, and strategies for success in 2024. Jigsaw is here to guide you
Filed under: Media & Technology
The Death of the Third-Party Cookie—Part 1: How We Got Here & How Advertisers Will Survive
Remember when DVR first came out (or even VHS)? Advertisers went into a panic—many thought people would never watch ads again. But what happened? The market adjusted, advertisers focused their approach, and advertising still lives on. (In fact, plenty of people actually enjoy watching ads.) These days, the digital advertising world is about to go […]
Filed under: Culture & Observations, Media & Technology
How the Pandemic Has Amplified Growth in Digital Media
Online content consumption is surging and it’s not slowing down anytime soon. The pandemic has only amplified trends we have been seeing over the past five years. Analysts and industry hawks are in overdrive as they interpret how Covid-19 has changed our media habits—possibly permanently. Let’s walk through some of the most significant findings and […]
Filed under: Media & Technology