We are proud to announce that three of our healthcare clients were awarded Gold in the Healthcare Marketing Report’s 37th Annual Advertising Awards.
Midwest Orthopedic Specialty Hospital (MOSH) won in the Digital Marketing Program category; Orthopedic Hospital of Wisconsin (OHOW) was recognized for its website and Vivent Health received Gold for its integrated marketing campaign, “Thrive.”
The MOSH digital marketing program and OHOW website both delivered strong ROI for their organizations. The MOSH campaign, “Like an Elite Athlete,” was extraordinarily successful, resulting in a 106% increase in monthly conversions of online appointment requests for the hospital.
Commenting on the awards, Vivent Health president and CEO Mike Gifford said, “I already knew that Jigsaw delivers award-worthy strategy and creative, but their showing in the Healthcare Marketing Awards absolutely proves it.”
“We work with our clients to shape their brand around genuine human purpose and are the stewards of how that purpose is communicated to the world,” said Steve Marsho, president of Jigsaw. “There is no industry where authenticity and empathy are more important to the customer than in healthcare. We’ve seen it throughout the history of our campaigns with the MOSH brand, and we’re thrilled to continue partnering with our clients at Vivent as we build on early success and help grow their purpose-driven brand.”
That ability to hone in on purpose was especially critical in creating the Vivent Health brand. Jigsaw was engaged by the AIDS Resource Center of Wisconsin (ARCW) to help in its transformation from a state resource to a national network. The agency developed a brand name and identity that articulates the new organization’s Vision, Mission and Purpose. The “Thrive” campaign officially launched Vivent Health to associates, partners and patients across multiple states.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition, and it is very competitive. This year, Jigsaw competed among 4,200 entries which were judged by a national panel on the bases of creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
