As parents, we are trained for moments of everyday greatness. It’s already a tough job to be a working, cleaning, cooking, caring parent, and now the global pandemic has given way to a new challenge—homeschooling your children.
Schools in over 100 countries are closed to protect against the spread of coronavirus, affecting the education of nearly 1 billion children. With homeschooling taking the place of the classroom, a new reality has emerged where parents bear the responsibility to maintain, supplement, and bolster new and engaging ways for children to learn amid the global COVID-19 pandemic.
For parents with essential jobs and those attempting to maintain full-time jobs from home, at-home learning has become a challenge that causes many to rethink how our society organizes and views education. Media habits are changing, and now more than ever, parents and kids are relying on brands whose authentic purpose is uniquely suited to support their cause in this moment of need—to go from Super Parent to Homeschool Hero.