Just over two years ago, our client VISIT Milwaukee asked Jigsaw for some help on a top-secret project spearheaded by Steve Marcus, the Chairman of the Marcus Corporation. We, of course, said yes even though we knew very little about what we were getting into. Mr. Marcus had a vision. He was going to lead the renaissance of Milwaukee’s Wisconsin Avenue, starting by making it one of the world’s largest outdoor sculpture galleries. Sculpture Milwaukee was to be an open-air, urban, free art experience. Many people were skeptical that such a monumental dream could become reality. But with the help of Milwaukee Mayor Tom Barrett, former Milwaukee Art Museum Executive Director Russell Bowman, Milwaukee Downtown BID #21 and countless volunteers, supporters and sponsors, Sculpture Milwaukee was brought to life.
Now in Sculpture Milwaukee’s second year, Curator and Project Director Marilu Knode has brought 21 museum-quality sculptures to our fine city. The sculptures currently adorn Wisconsin Avenue from the Northwestern Mutual Gardens to the Wisconsin Center District at 6th Avenue. Works from famed artists such as Kiki Smith and recently deceased Robert Indiana are on display for the public to enjoy for free, through October 21.
Jigsaw is proud to be a Sculpture Milwaukee founding partner and 2018 Leadership Sponsor. We crafted a new brand strategy and designed a clear visual communication platform including a logo, website, collateral, and an integrated ad campaign. Additionally, our team members serve on the marketing and steering committees. You could say we helped cast Sculpture Milwaukee.