While I haven’t been too vocal about it, it’s true—I got asked to judge the Clio Healthcare awards. What’s that? Well, it’s a newer awards competition, a sibling contest, similar to the long-standing Clio Awards, that is supposed to recognize the challenges that health care presents advertisers and agencies. Why me? Well mostly because we have won several statues in the three-year old competition. And given it’s an international competition, I’ll remain incredibly flattered. Especially since my peers include the likes of Helayne Spivak, former creative head at Hal Riney NY, Y&R New York, Ammirati Puris/Lintas, and JWT New York. And current CCO of Saatchi Wellness in NY. Winner of every creative award that matters to anyone who looks like me—CLIO’s, One Show, Art Director’s Club, and Cannes. Just to name a few. Among the others, there are impressive names from every corner of the globe. And then there’s me, from Jigsaw, in Milwaukee, WI.
Impressive jury, but that doesn’t change the way I approach my job. To me, a great idea is a great idea. And there are no excuses. not even in health care. Not legal resrtictions or any other excuse. Just because the lawyers require 15 seconds of a 30 second spot for pharmaceuticals be legalese, doesn’t give that spot a handicap.
There were entries from around the world. Humbling, quite frankly. And there were plenty of great ideas. And there were plenty of bad ideas. But like any good awards competition—judged by professionals, mostly creative-types—by round two, the “wheat was certainly separated from the chaff.” While I am sworn to secrecy about the judging, I can tell you the Clio Healthcare Awards is growing fast and in the right direction. Because it’s growing from a model set by a respected award show. The results are in tabulation and the show in October in NYC.
Thanks to all who run the competition, to my fellow judges and to the entrants. While I didn’t get a chance to go to NY to judge (it’s online), I doubt that getting the cast together that formed the jury would be possible any other way. I appreciate the chance to participate. I appreciate the recognition that we have accomplished in the short time Jigsaw have been in existence. I look forward to what we will accomplish in the future.