Jigsaw LLC

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Wheaton Franciscan Healthcare

These ads are sick

There’s no way to sugarcoat it — real life is not always glamorous, especially when you get sick. This campaign for Wheaton Healthcare focuses on that inherent truth. The judges at the Healthcare Advertising Awards seemed to like the campaign as much as that strategy, in that they awarded it the best of show for 2016. These ads are honest. Strategic. Clever. Gross?

Agency Recognition
  • 33rd Annual Health Advertising Awards — Best of Show