We create fun

When the Milwaukee Art Museum received a grant from Kohl’s, they hired us to launch an interactive art education program for kids.

During the creative process, our inner child came out to play. And we realized we wanted kids to play, too. So we made sure children could interact in some way with each of the elements of the campaign. Even the name and logo — Kohl’s Art Generation — had three interchangeable graphics that varied depending upon where the logo was encountered. The print ads invited kids to create an alligator or a bird in a cage. We created a mobile art experience that we named Color Wheels. And we established a fun look and feel for all of the on-site graphics and materials as well as the website. The campaign was a big hit with kids, and it reminded us of how much fun it is when the inner child comes out to play.