We create relevant messages

We Energies asked us to create an outdoor campaign. The goal: to communicate that people in Wisconsin were getting for a good value for energy compared to how much people were paying in other states.

We knew digital outdoor allowed us to deliver different messages at various times of the day or night. So we tailored messages for the morning, noontime, evening weekday drive times, as well as for Friday nights and the weekend. Many people in the area drive the same route many times a day. By changing the message, were always saying something relevant, timely and compelling.

By fully understanding the possibilities presented by our media buy and by using the medium creatively, we found a (pardon the pun) powerful way to connect with our audience.