Last night I spoke to a strategic writing class of seniors at the University of Wisconsin-Milwaukee about how social media has changed marketing for the better. (In other words: I’m old.)

We talked about how the balance of power has shifted from brands to social media users, the birth of real-time marketing, the new marketing funnel and how to activate a brand’s fan base, and the power of video and blogging, among other things.

In my opinion, all of this has made marketing and creativity much more fun and interesting; it’s a great time to be graduating college. It’s also a total win-win for both users and brands. Users get brands that offer better experiences and are more responsive. And brands GET BETTER.

I shared some of Jigsaw’s social media work for BloodCenter of Wisconsin, Alverno College and Wheaton Franciscan Healthcare. And I pimped our super-awesome internship program, OrangeAid, that allows students to work as a socially-driven agency-within-the-agency.

I hope the students enjoyed it and learned something; I know I did. Here are the slides: