Browsing items tagged “social platforms Archives - Jigsaw, LLC”

Platforms that changed content creation and curation

Looking back, I think I will remember 2011 as the year when everyone and his dog decided to launch a social platform of sorts: Google+, Quora, Empire Avenue, Path, Unthink, etc. Even before the newness of each network could wear off, another Facebook wannabe platform was launched. Of course, amid all launches and constant releases […]

The 5 most important questions about online influence

I participated in a great #smmeasure (Social Media Measurement) Twitter chat yesterday. The topic was online influence and how to use it for social marketing purposes, a personal favorite. After the chat, several people asked me to define influence and explain how to find the right individuals. Since it seems that more than one person […]

Marketing to Millennials is more than a Facebook page

Millennials, Generation Y, Generation Me, Generation Why, Net Generation: all terms used to describe one generation. My generation. Almost every time people mention Millennials they are trying to understand how to make us buy more of what they sell. Who would blame them when with 92 million members this is the largest generation in US […]