It’s not a secret anymore in today’s market that user participation in social networks is more a necessity than it is a suggestion. With over 800 million users on Facebook (yes folks, that is the population of the entire continent of Europe) there is obvious demand by consumers for fun things to contribute to their social networks.

So when our client, Alverno College. came to us with the great news of being voted number one in the Midwest by U.S. News and World Report—we had an idea. Why not involve the students who made it happen? Why not give the students a chance to show their pride for their school? And why not make it fun?

So we got to work. It was simple. We created a 32×40 polaroid frame and recommended an event. Alverno created a fun lunchtime-in-the-cafeteria event, distributed the frame to students, and had a contest to encourage them to take their photos in the frame and update their profile picture on Facebook. Slowly but surely the news began to spread. Student and faculty participation turned into alumnae participation and tens of thousands of eyeballs could see Alverno’s news in their Facebook newsfeeds.

Who’s #1 in the Midwest? Why Alverno College is.
Special thanks to Facebook for making this way too easy and to our client for teamwork on a great idea.