Browsing items tagged “marketing Archives - Page 2 of 4 - Jigsaw, LLC”

Not to app… still.

Given two studies on preference for mobile web versus mobile apps, I stand behind my previous post’s conviction: the mobile web is where brands need to be. Consumers and advertisers slightly prefer the mobile web. Consumers are pretty evenly divided on the debate when polled. It comes down to what they’re doing online. When shopping, searching […]

Five key things my mentors taught me

I’m involved in a couple of professional groups that are big into mentoring, which has me reflecting on how lucky I was to have great mentors and role models in the early, formative years of my career. Let’s face it, the ad/agency/marketing industry is not exactly known for excellence in mentoring and training programs; the […]

Mary Christmas. Emotion makes holiday advertising divine

  ‘Tis the season for holiday advertising. Most of the advertising is retail. Most of it is fairly predictable. How many biggest sales of the season can there be? A friend sent a link to this ad created by St Matthews-in-the-City Church in New Zealand. Its honest portrayal of real emotions was refreshing after seeing […]

True in advertising strategy and life: talk about yourself, but only in the context of others

It’s not new news, but most of the time, even in our changing world—many advertisers still want to talk more about themselves than their consumers. In their version of the advertising strategy, features outweigh benefits in key messaging platforms. Especially with limited dollars, “more bang for the buck” comes with cramming every nook and cranny […]

On Authenticity and Fiat

I have to admit I was pretty excited when I heard the Fiat was coming to America. It put my “Italian-ness” in full gear (no pun intended). I couldn’t wait to see what the car looked like and, knowing that possibly within the year I would be in the market for a car, I put […]

Page 2 of 41234