Browsing items tagged “marketing campaigns Archives - Jigsaw, LLC”

The 5 most important questions about online influence

I participated in a great #smmeasure (Social Media Measurement) Twitter chat yesterday. The topic was online influence and how to use it for social marketing purposes, a personal favorite. After the chat, several people asked me to define influence and explain how to find the right individuals. Since it seems that more than one person […]

When a Klout score is not enough

Last week Advertising Age published an article on the possibilities of using Klout score and other online influence measurement tools for marketing campaigns. The author, David Teicher, mentioned the Palms Hotel and Virgin America as examples of companies using online influencers to promote their products and services. Although it was refreshing to see that more […]