Browsing items tagged “celebrity endorsement Archives - Jigsaw, LLC”

The 5 most important questions about online influence

I participated in a great #smmeasure (Social Media Measurement) Twitter chat yesterday. The topic was online influence and how to use it for social marketing purposes, a personal favorite. After the chat, several people asked me to define influence and explain how to find the right individuals. Since it seems that more than one person […]

Preemptive Product Placement and Ethics

Last month bloggers, paparazzi and Hollywood-obsessed teenagers all wondered where Snooki’s Coach purse was when the Jersey Shore star appeared with a Gucci bag. Apparently Coach was sending her competitors’ items in efforts to protect its image. “Unbranding,” “preemptive product placement,” “negative product placement,” “celebrity undorsement” or whatever else you want to call it is the […]