Bits & Pieces?
Great news! We are beyond excited to announce that, after a three-month agency review process, Jigsaw has been chosen as the new marketing and advertising agency for VISIT Milwaukee, the accredited Destination Marketing Organization for the Greater Milwaukee area. We’re partnering with VISIT Milwaukee on marketing communications to attract leisure travelers as well as meetings and conventions to the city.
In the words of Steve Marsho, our fearless leader of account service: “We are very passionate about Milwaukee, and thrilled to be working with VISIT Milwaukee to help show the world all that this city has to offer. Many people don’t realize what a beautiful, fun city we have, and what an easy city it is to enjoy; the number of stories to tell and ways to connect people to Milwaukee is an incredible opportunity.”
In other words: Milwaukee rocks, and we will have a blast helping show it off. We previously worked with VISIT Milwaukee on the launch of the DearMKE website – part of a growing community collaboration that seeks to dispel old perceptions and paint a picture of the many facets of Milwaukee as told through the stories of Milwaukeeans.
“We were very impressed with Jigsaw’s creativity and fresh approach to promoting Milwaukee as well as their ability to connect the dots by using measurable research combined with strategic marketing practices. We’re confident this new partnership will result in effective messaging that successfully targets our core markets,” said Paul Upchurch, VISIT Milwaukee President and CEO.
Truly, this is an honor for us and we will work our butts off to make VISIT Milwaukee – and the rest of Milwaukee – proud.
Photo: Trevor Eiler
In just a few days, Mad Men is (finally) returning with new episodes. As we get ready to travel back in time to the 1960’s, I started to think about what’s changed in the world of advertising and what’s stayed the same. Has the advertising world of Mad Men ever really gone away?
The rise of billable hours
In the 1960’s, advertising agencies made most of their money from media commissions. Today, agencies increasingly depend on billable hours to keep the doors open and paychecks from bouncing. Which leads us to…
You can’t do a full day’s work after a three-martini lunch. That’s not a big problem if you get big media commissions. It is a problem if agency revenue comes from billable hours or value/performance-based billing
The elements of a campaign
The very act of reading this blog on our agency’s website illustrates a fundamental change in advertising since the 1960’s –– even since the early 1990’s. In the Sterling Cooper Draper Pryce Creative Department, a campaign consisted of television, radio, print and outdoor. Today, our campaigns have all of those mass media elements plus online components, social media strategies, smart phone apps, experiential marketing and guerrilla executions.
Don and Peggy were creating one-way communications that pushed information out to people. Today, thanks to technology, we are creating two-way conversations. Now, we both create content and curate content created by consumers.
When we first entered the world of Sterling Cooper, everyone in creative and account service had a secretary. (Can you picture Don Draper making copies?) Today, it’s increasingly rare for even a partner to have a personal assistant. It’s the DIY era.
Thankfully, overt sexism has gone the way of Joan’s girdle. Today, women aren’t let go when they get married or have a baby, and the majority of us are not called “Sweetie.” Now, women of all ages and family status make valuable contributions in almost every agency in every discipline, and some agencies have women in top leadership positions.
Advertising has made huge strides in improving gender equality, but, like every industry, it still needs to improve. For example, women are not equally represented in the top creative leadership roles or in judging panels at award shows. This equally applies to minorities.
What’s stayed the same?
Advertising is still a competitive field that attracts some of the same personality types represented on the show. You’ll still meet Pete Campbells who will do just about anything to get ahead. We still have Joans who understand the system and masterfully work every angle as much as they can. We still have Peggys –– young, ambitions, smart women who defy traditional gender roles. And, as the grapevine can attest, we still hear whispers of illicit affairs. (Then again, what industry doesn’t?)
I found a conversation with Berny Brownstein, Chairman and Chief Creative officer of the Brownstein Group, about what’s changed and what’s stayed the same since the Mad Men era.
At the most fundamental level, advertising hasn’t changed. Berny Brownstein said it best: “Our job is still to motivate people. We motivated through creativity, emotional copy and dramatic graphics. That is still prevalent today.” Hear the whole interview at:
I think this is why so many of us in this industry connect so deeply with the show. Our bond with all the people at Sterling Cooper is our work. Just like Don, Pete, Peggy and Roger we are all in the business of selling good ideas that are based on truth and authentic emotions.
How do you think advertising agency life has changed in the past half century? How do you think it’s stayed the same? We’d love to read your comments.
We here at Jigsaw are extremely excited to announce our newest client relationship, with Dirty Girl Mud Run.
The Dirty Girl Mud Run series debuted in 2011 to a sold-out field of over 6,000 women in Wisconsin. The inaugural year also featured overwhelmingly successful events in Colorado and New York. In 2012, Dirty Girl is expanding to 12 cities. Dirty Girl differs from others in the increasingly-crowded field of mud run competitors in that it is specifically designed to be fun and accessible for women of all ages and athletic abilities.
In addition, Dirty Girl is very socially conscious. A portion of all proceeds from Dirty Girl registration fees is donated to National Breast Cancer Foundation. In 2011, Dirty Girls helped donate over $50,000 to help win the race against breast cancer. In each city of the 2012 tour, 250 cancer survivors will receive complimentary registration and special recognition.
In the two short weeks since our partnership with Dirty Girl began, we’ve completed several projects, including a home page redesign and creation of materials for promotion visits to Dirty Girl race markets, such as postcards, posters and vehicle signage. We’ve also begun collaborating on social media and blogger outreach, while planning additional ways to build registration, particularly in new markets for the race.
Jimmy Gohsman, Dirty Girl Race Director, says:
“From the first time we met with the Jigsaw team about possibly doing business with them up until now, our expectations have been exceeded time and again. They took the time beforehand to learn about our business, what we are trying to accomplish, how we are trying to accomplish it, and understood it right off the bat. Their passion shines through in their speedy and remarkably high-quality work, and it’s been fun working with them. It’s very obvious that their goal is to help us succeed by working collaboratively with us, which is very important to us. We are looking forward to a long term relationship with Jigsaw both personally and professionally.”
I, personally, cannot wait to do the Dirty Girl Mud Run here in Milwaukee (Hartland, actually) on August 18th. I haven’t run since my son was born over six years ago (gulp) so it’s going to be an interesting, challenging Spring and Summer.
Check out the Dirty Girl race locations and schedule and Go Dirty Girl!!!
We took a week off, sorry folks. If you were wondering where we were last Monday, we were all feverishly working hard on projects that keep the lights on around here. Speaking of around here, this week’s theme is Jigsaw, which just turned 7 at the beginning of the month. Please, no gifts necessary, but votes would be great!
This week Matt O’Donnell returns to see if he can win two showdowns in a row. Joining Matt is Jen Kuhn, Allison Luebke (contest newbie), and myself. Here is what we found around the office:
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