Jigsaw is looking for a Campaign Manager that will be responsible for planning, optimizing, implementing and analyzing all SEM, Online Media, and Traditional efforts. This position is key to future growth and will be responsible for the top-to-bottom management of clients’ campaign activities. This position is based in downtown Milwaukee.

The ideal candidate must possess a keen understanding of B2B and B2C strategies, with a strong background in pay-per-click (PPC) management and interactive marketing. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the campaign roadmap including keyword management, creation of messaging, bidding strategies, creative testing, landing page direction and analytics, etc.

Responsibilities include:

• Plans, develops, implements and manages Pay Per Click, Online Display and Search Engine Optimization (SEO), campaign management activities.
• Works with the Media Department for effective online display advertising tracking/management.
• Works with team to create a logical UX from click through conversion.
• Conducts keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities.
• Acquires, aggregates and analyzes data from offline, promotions, email and social media as they relate to an integrated campaign.
• Identifies new growth opportunities for existing clients (e.g. landing page testing, re-targeting, etc.) and then works with account management and business development teams to make specific and actionable recommendations.
• Adjusts and reports on key performance metrics and campaign trending.
• Provides strategic recommendations and insights based on data and client needs.
• Translates data into actionable insights that can be presented internally/externally.
• Works with and supports cross-discipline teams to help coordinate and implement client SEM campaigns. 

Knowledge & Skills

• Bachelor’s Degree required; Marketing Degree preferred
• Proficient in Google AdWords, Google Analytics, Microsoft AdCenter, keyword research tools
• Proficient using Microsoft Office Suite (primarily Excel and PowerPoint)
• Minimum 3-5 years of demonstrated campaign and analytics experience
• Broad experience with digital/interactive marketing, including exposure to social media and email
• Expert knowledge of landing page testing, keyword research, keyword/ad optimization, keyword testing strategies, ad copy development, attribution modeling and retargeting
• Working knowledge of HTML/CSS and Content Management Systems
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a great team player
• Takes accountability and ownership of his/her own work
• Google Adwords/Analytics Certified (a huge plus)

Interested? Submit your cover letter, resume and samples to humanresources@jigsawllc.com.

Jigsaw is looking for an experienced, passionate, detail-oriented Interactive Web Developer to craft exciting, innovative solutions for a digital world.

Responsibilities include:

• Hands-on creation of branded interactive experiences that adhere to defined project goals and specifications, including: websites, mobile web, apps, online ads, social media and email marketing.
• Collaborate with agency teams on digital strategies and solutions. Mentor these teams on crafting and executing digital solutions.
• Define UI/UX and technical approach to digital projects based on overall strategy.
• Deliver projects on time and on budget, in compliance with defined requirements and quality control.
• Continuously advance knowledge of emerging technology, providing inspiration and thought leadership to agency and client teams.

 Qualifications:

• 3 to 5 years experience in an agency or creative industry.
• Expert in PHP, HMTL, CSS, JQuery, XML, JavaScript, MySql, CMS-based environments (WordPress, Joomla, etc.) and Adobe CS tools.
• Expert knowledge of information architecture, UI/UX design and user flows.
• Web Server experience a huge plus.
• Deep understanding of technical requirements and limitations of digital platforms, including: web browsers, mobile, apps, display ads (including rich media), social media, email, and analytics.
• Ability to take initiative, solve problems, sweat the details, manage, and prioritize deadlines in a fast-paced team environment.
• Experience collaborating in cross-functional team.
• Bachelor’s Degree, preferably in Computer Science.

Interested? Submit your cover letter, resume and portfolio to humanresources@jigsawllc.com.

This morning I was on a healthcare social media panel up in Madison, at Social Media Breakfast. (Wow! Good crowd…Madisonians like to think early.) It was a healthy discussion (pun…sorry) of overcoming the barriers to social media integration in healthcare organizations.

Recently, we’ve done a lot of learning here at Jigsaw about the Affordable Care Act and accountable care organizations. So it occurred to me in the process of putting this presentation together that social media, strategically used, *could* actually help not only improve patient experience but also potentially improve outcomes and facilitate accountable care. I discussed this hypothesis with three leaders on the front lines in the healthcare social media space and was happy to hear that I’m not crazy.

Many thanks to these brilliant three: Dana M. Lewis, Swedish Medical Center and founder of #HCSM; Ed Bennett, University of Maryland Medical System; and Chris Boyer, Long Island Jewish health system. The presentation includes their thoughts on this topic as well as mine, along with current examples of how they are using social media to drive their businesses.

Many thanks to Social Media Breakfast Madison, in partnership with the American College of Healthcare Executives, for having me. Let me know if you have any questions about this information or would like to continue the conversation.

Mmmmmm peanut butter

Our friends at Hunger Task Force here in Milwaukee are encouraging people to have peanut butter drives. At the time I’m writing this, Milwaukee has stepped up in a HUUUUGE way, donating 95,156 jars. Yep. Milwaukee pretty much rocks.

We caught wind of this on Twitter, thanks to Julie Larsen other local organizers of #PBrally, an event at AJ Bombers next Monday, February 25, 5PM-8PM. So we’re collecting jars here at Jigsaw, to take to the event. Join us!

Not only is this obviously a great cause…it is also a super smart strategy for Hunger Task Force…focusing people on one simple, attainable item that is very tangible and loaded with happy associations for most people. “Oh, peanut butter? I love peanut butter. And I can do that.” Sticky…memorable. And therefore brilliant. Super smart nonprofit marketing strategy…50 thumbs up (from all of us here).

Props to Hunger Task Force in every way, for all they do, and to all those like Julie and AJ Bombers who are helping organize the community to respond. We’ll see you at #PBRally!

No. 13 {See description below}

Dear Ann,

Thank you for tweeting your idea to honor the boys and girls at Sandy Hook Elementary. The team @Jigsaw_LLC recently completed #26actsofkindness. I asked my madly creative co-workers to share what they learned from participating in this campaign.

“If you want to feel liberated, walk into the public market and give money to a stranger.”

“How beautiful and resilient the human spirit is.”

“How good it feels to help others without expectation of anything in return.”

“To never complain. There are so many people having a harder day than me.”

“To be grateful every single day that I have such a good life, and because of it, I have the ability to help those who don’t have it so good.”

“That taking time out of our hectic schedules to help other people, whether something big or something small, is one of the most important things we can do each day. At the end of the day, what’s more important than basic kindness?”

“I have ten minutes to spare.”

“There are deserving people everywhere.”

“I am never more important than anyone else.”

“#26acts taught me that a child’s smile is worth so much.“

Because of you this happened:

1. Paid for a stranger’s coffee.
2. Sponsored two families over the holidays with a meal and presents for their kids.
3. Coordinated the Kids BackPak program at children’s school. The students bring kid-friendly food items to school, which are then distributed to needy kids on the weekend via their school backpack. This is a way to give the kids, who rely on daily meals at school, meals over the weekend.
4. Consolidated grocery bags and gave one to stranger whose broke.
5. Donated to Boys and Girls Clubs of Boston in honor of friend who is running marathon.  The donation was dedicated to the boys and girls killed at Sandy Hook.
6. Helped a disabled person grocery shop at the Metro Market.
7. Donated winter coat and cold weather accessories to the Salvation Army.
8. Paid for person standing behind in line at Alterra.
9. Helped son’s teacher prepare classroom for the new year.
10. Paid for veteran’s next round of Stone Creek Coffee.
11. Paid for another person’s gas at the pump.
12. Mailed 26 baggies filled with crayons to the Make-A-Wish Foundation of Wisconsin for their kiddos.
13. Left chalkboard coasters in a neighbor’s mailbox with an anonymous holiday note. {See picture above}
14. Paid for car behind in parking garage.
15. Baked cookies for co-workers.
16. Helped lost person with directions.
17. Donated peanut butter to the Hunger Task Force 100,000 Jar Drive.
18. Bought a homeless person Subway.
19. Shoveled neighbor’s driveway.
20. Donated 26 pairs of individually wrapped children’s socks to the Joy House. {Part of Milwaukee Rescue Mission}
21. Helped daughter and classmates make Valentine’s.
22. Left $5 and note on random car at Milwaukee Public Market.
23. Helped family whose daughter is receiving cancer treatments.
24. Found a new shopping cart for an elderly lady whose cart’s wheels weren’t rolling. Helped her move her items to the new cart.
25. Helped an elderly couple set up their WIFI.
26. Let a stranger cut the line at Costco because they only had one item.

Thank you for inspiring us to be better.

Sincerely,
Rachel

CC: @Jigsaw_LLC