Bits + Pieces

Not to app… still.

Given two studies on preference for mobile web versus mobile apps, I stand behind my previous post’s conviction: the mobile web is where brands need to be. Consumers and advertisers slightly prefer the mobile web. Consumers are pretty evenly divided on the debate when polled. It comes down to what they’re doing online. When shopping, searching […]

To app or not to app?

So, the 10 billionth app (that’s 10,000,000,000th) was downloaded from the iTunes App Store on January 22, 2011 at approx. 9.30AM UK time (1:30AM PST/4:30AM EST). The free Paper Glider app won the British family a $10,000 iTunes gift card. Angry Birds has consistently reigned as one of the most popular paid iPhone app since […]