Being at the lakefront is good for your health.
Wheaton Franciscan Healthcare and Milwaukee County Parks – Keeping you active everywhere you go
In a first-of-its-kind collaboration, Wheaton Franciscan Healthcare teamed up with Milwaukee County Parks to highlight the dozens of recreational activities people can enjoy at the more than 140 parks in the area.
Creating a series of 3’x5′ banners lining a parkway that stretches for 2.5 miles along a pristine stretch of downtown lakefront, the macro visuals and the message “Keeping You Active” reminded people of the wealth of recreational resources available to them.
After a particularly brutal winter that kept more people indoors for a longer time, a message promoting fitness and movement was even more apt than usual, and fit perfectly with Wheaton’s longstanding commitment to making their community stronger, healthier and better.