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How Volvo and Jean-Claude Van Damme performed the "Epic Split"

— Branding & Marketing —

Having garnered nearly 9 million hits in just two days, everyone wants to know more about the Volvo commercial with Jean-Claude Van Damme doing the splits between two moving semis (traveling in reverse, no less).

To answer the big question, yes, the stunt actually happened, as the link below makes clear. The only addition not seen in the commercial were safety lines attached to Van Damme in case he fell from the moving trucks. Fortunately, he didn’t, the trucks performed as advertised, and the world gets to marvel at this ad.

Read more details about the production here:
http://blogs.wsj.com/speakeasy/2013/11/15/how-volvo-created-the-jean-claude-van-damme-video/?mod=WSJ__MIDDLENexttoWhatsNewsFifth

And watch the spot below:

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