Jigsaw LLC


Jumping the shark with the Tweeting Bra

— Branding & Marketing —


As if there already wasn’t enough evidence of how the internet and social media have worked their way into every aspect of our lives, OgilvyOne Athens and Nestle Fitness have introduced a bra that sends a tweet every time it’s unclasped.

It’s all part of the brand’s campaign to promote breast cancer awareness and the need for women to perform self-examinations in an effort to keep their health in check.

Follow the Tweeting Bra @tweetingbra and watch a video below:


Posted by Jigsaw