Jigsaw LLC

Thoughts

Jumping the shark with the Tweeting Bra

— Branding & Marketing —

the-tweeting-bra

As if there already wasn’t enough evidence of how the internet and social media have worked their way into every aspect of our lives, OgilvyOne Athens and Nestle Fitness have introduced a bra that sends a tweet every time it’s unclasped.

It’s all part of the brand’s campaign to promote breast cancer awareness and the need for women to perform self-examinations in an effort to keep their health in check.

Follow the Tweeting Bra @tweetingbra and watch a video below:

 

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