Jigsaw LLC


Healthcare social media at #SMBMAD

— Branding & Marketing —

This morning I was on a healthcare social media panel up in Madison, at Social Media Breakfast. (Wow! Good crowd…Madisonians like to think early.) It was a healthy discussion (pun…sorry) of overcoming the barriers to social media integration in healthcare organizations.

Recently, we’ve done a lot of learning here at Jigsaw about the Affordable Care Act and accountable care organizations. So it occurred to me in the process of putting this presentation together that social media, strategically used, *could* actually help not only improve patient experience but also potentially improve outcomes and facilitate accountable care. I discussed this hypothesis with three leaders on the front lines in the healthcare social media space and was happy to hear that I’m not crazy.

Many thanks to these brilliant three: Dana M. Lewis, Swedish Medical Center and founder of #HCSM; Ed Bennett, University of Maryland Medical System; and Chris Boyer, Long Island Jewish health system. The presentation includes their thoughts on this topic as well as mine, along with current examples of how they are using social media to drive their businesses.

Many thanks to Social Media Breakfast Madison, in partnership with the American College of Healthcare Executives, for having me. Let me know if you have any questions about this information or would like to continue the conversation.

Posted by Jigsaw