Jigsaw LLC

Thoughts

Hunger Task Force peanut butter drive is sticky brilliance

— Culture & Observations —

Mmmmmm peanut butter

Our friends at Hunger Task Force here in Milwaukee are encouraging people to have peanut butter drives. At the time I’m writing this, Milwaukee has stepped up in a HUUUUGE way, donating 95,156 jars. Yep. Milwaukee pretty much rocks.

We caught wind of this on Twitter, thanks to Julie Larsen other local organizers of #PBrally, an event at AJ Bombers next Monday, February 25, 5PM-8PM. So we’re collecting jars here at Jigsaw, to take to the event. Join us!

Not only is this obviously a great cause…it is also a super smart strategy for Hunger Task Force…focusing people on one simple, attainable item that is very tangible and loaded with happy associations for most people. “Oh, peanut butter? I love peanut butter. And I can do that.” Sticky…memorable. And therefore brilliant. Super smart nonprofit marketing strategy…50 thumbs up (from all of us here).

Props to Hunger Task Force in every way, for all they do, and to all those like Julie and AJ Bombers who are helping organize the community to respond. We’ll see you at #PBRally!

Jigsaw
Posted by Jigsaw