Jigsaw named agency of record for VISIT Milwaukee
Great news! We are beyond excited to announce that, after a three-month agency review process, Jigsaw has been chosen as the new marketing and advertising agency for VISIT Milwaukee, the accredited Destination Marketing Organization for the Greater Milwaukee area. We’re partnering with VISIT Milwaukee on marketing communications to attract leisure travelers as well as meetings and conventions to the city.
In the words of Steve Marsho, our fearless leader of account service: “We are very passionate about Milwaukee, and thrilled to be working with VISIT Milwaukee to help show the world all that this city has to offer. Many people don’t realize what a beautiful, fun city we have, and what an easy city it is to enjoy; the number of stories to tell and ways to connect people to Milwaukee is an incredible opportunity.”
In other words: Milwaukee rocks, and we will have a blast helping show it off. We previously worked with VISIT Milwaukee on the launch of the DearMKE website – part of a growing community collaboration that seeks to dispel old perceptions and paint a picture of the many facets of Milwaukee as told through the stories of Milwaukeeans.
“We were very impressed with Jigsaw’s creativity and fresh approach to promoting Milwaukee as well as their ability to connect the dots by using measurable research combined with strategic marketing practices. We’re confident this new partnership will result in effective messaging that successfully targets our core markets,” said Paul Upchurch, VISIT Milwaukee President and CEO.
Truly, this is an honor for us and we will work our butts off to make VISIT Milwaukee – and the rest of Milwaukee – proud.
Photo: Trevor Eiler