Jigsaw LLC

Thoughts

Visit Milwaukee shares social love at Social Media Club Milwaukee

— Branding & Marketing —

Last night, Social Media Club Milwaukee welcomed our friends at Visit Milwaukee to share their social media successes and challenges and highlight their new DearMKE campaign. The discussion was held at the beautiful Historic Best Place at the Pabst Brewery, so it was a nice touch that we got to drink Pabst and Schlitz while discussing the fact that, according to Milwaukee’s Mayor Tom Barrett, “Laverne and Shirley don’t live here anymore.”

Jeannine Sherman, Bill Prange and Carrie Woods made it clear that they are a brand on a mission and everything they do ties back to the Milwaukee brand promise: A vibrant community on a great lake. Textured and real. A naturally beautiful and entertaining city with an easy attitude. Major props for being strategically driven.

Social media nerds love data, too, of course, and Visit Milwaukee didn’t disappoint. They share the results of their popular weekly Visit Milwaukee Facebook features, Where Are We Wednesday and Freaky Food Friday, as well as their quarterly social media promotions aimed at building both social communities and email database, increasing site traffic and ultimately, putting heads in beds. Measuring ROI was listed as a challenge, as it is for so many businesses; because a majority of Milwaukee hotel bookings happen off their website, Visit can measure proven increases in site traffic which can not always be tied directly to bookings. And they acknowledged that conversation and engagement matter, too.

The group was eager to hear more about the recently launched DearMKE campaign, which is very unique among destination marketing organizations. Jigsaw is proud to be a part of this campaign, having created the DearMKE website; many local creative organizations came together to make the DearMKE films and campaign happen, with Jack Turner as Executive Producer and About Face Media producing the films. The recently-released introductory DearMKE film makes us all stand a little taller as Milwaukeeans; we have so much to be proud of. Check it out…and turn it up.

The song is “Love You ‘Til I Die,” recorded in the early ‘70s by Milwaukee musician Bennie Cole. (Thank you, Jeff Sherman.)

If you want more DearMKE, like it on Facebook, follow it on Twitter, and follow the Pinterest board.

Huge thanks to Visit Milwaukee for doing such a stellar job sharing their thoughts and experiences with us, to Best Place at the Pabst for hosting, and to Social Media Club of Milwaukee. Great stuff happening here in the MKE!

Jigsaw
Posted by Jigsaw