Pinterest is likely to be here to stay.
Pinterest, pinterest, pinterest. Tired of hearing about it yet? Let’s face it, the web doesn’t really need another post about Pinterest; it’s pretty hard at this point to say anything about it that hasn’t been said. But it’s on a lot of clients’ minds. So…
…in the spirit of the Pinterest tool – visual bookmarking – I want to share this infographic from earlier this week that sums up why so much attention is on this tool at the moment. I know many people who despise infographics, thinking that they dumb down information. Well, if you’re anything like me, you may like a good, deep read as much as the next person, but with the information overload that we’re all under, not mind having something summed up for you now and then. So here you go.
We can testify to the *driving more traffic* part of this. We’ve got clients who are not themselves on Pinterest yet who are seeing Pinterest suddenly emerge as a top website traffic referral source.
To the question at hand: is Pinterest but a shiny object in the social media sky? I don’t think so. The passion for it among users is too immense. And the user experience is pure, simple and unique. Kids still love having bulletin boards in their rooms. And women LOVE pinning the things that turn them on. It’s a human truth that isn’t changing any time soon.
Metaphorically speaking, it’s not Jupiter…that would be Facebook, at least in terms of size, if not gaseousness. And its certainly not the Sun (your website). But I think it’s bigger than Pluto, a distant dwarf planet. It might be more like…Earth. It’s definitely an inner, rocky planet, versus an outer, gas giant planet. (Can you tell I spend a great deal of time with a geeky six-year-old?)
Depending on what your brand is, and who your users are, we do recommend that you consider adding Pinterest to your social media repertoire. Minimally, you may want to consider building the “pin this” button into your website.
What about you? Are you a pinner? Do you see a use for it for your brand? Where do you think it fits in the social system?