Dirty Girl Mud Run chooses Jigsaw as advertising agency partner
We here at Jigsaw are extremely excited to announce our newest client relationship, with Dirty Girl Mud Run.
The Dirty Girl Mud Run series debuted in 2011 to a sold-out field of over 6,000 women in Wisconsin. The inaugural year also featured overwhelmingly successful events in Colorado and New York. In 2012, Dirty Girl is expanding to 12 cities. Dirty Girl differs from others in the increasingly-crowded field of mud run competitors in that it is specifically designed to be fun and accessible for women of all ages and athletic abilities.
In addition, Dirty Girl is very socially conscious. A portion of all proceeds from Dirty Girl registration fees is donated to National Breast Cancer Foundation. In 2011, Dirty Girls helped donate over $50,000 to help win the race against breast cancer. In each city of the 2012 tour, 250 cancer survivors will receive complimentary registration and special recognition.
In the two short weeks since our partnership with Dirty Girl began, we’ve completed several projects, including a home page redesign and creation of materials for promotion visits to Dirty Girl race markets, such as postcards, posters and vehicle signage. We’ve also begun collaborating on social media and blogger outreach, while planning additional ways to build registration, particularly in new markets for the race.
Jimmy Gohsman, Dirty Girl Race Director, says:
“From the first time we met with the Jigsaw team about possibly doing business with them up until now, our expectations have been exceeded time and again. They took the time beforehand to learn about our business, what we are trying to accomplish, how we are trying to accomplish it, and understood it right off the bat. Their passion shines through in their speedy and remarkably high-quality work, and it’s been fun working with them. It’s very obvious that their goal is to help us succeed by working collaboratively with us, which is very important to us. We are looking forward to a long term relationship with Jigsaw both personally and professionally.”
I, personally, cannot wait to do the Dirty Girl Mud Run here in Milwaukee (Hartland, actually) on August 18th. I haven’t run since my son was born over six years ago (gulp) so it’s going to be an interesting, challenging Spring and Summer.
Check out the Dirty Girl race locations and schedule and Go Dirty Girl!!!