Jigsaw LLC

Thoughts

The Tangerine Tango (PMS 1463)

— Art & Design —

As we head into the new year we head into resolutions, change and new things, like colors. That’s right Pantone released yesterday the color of the year for 2012 For some, you have a smirk on your face right now—wondering why anyone would care about such things (after all the world is falling apart and rumor has it will self destruct sometime in 2012 according to the Mayan calendar). But for me, color is a part of life. Pablo Picasso once said, “Colors, like features, follow the changes of emotions.” Precisely the criteria Pantone uses to select it’s color each year. Simply put, color can change our attitudes.

So move off your 2011 throne honeysuckle (PMS 2120). You were a gorgeous color chosen for your ability to encourage us to face everyday troubles with verve and vigor. You made us feel alive and beautiful. But, it’s a new year with a new set of emotions. And lets welcome in the new year with Tangerine Tango (PMS 1463). You are a spirited reddish orange providing us with energy boosts to recharge. You are sophisticated, dramatic and seductive.

Pantone’s Color-of-the-Year influences product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design. So this summer when you walk into to Target plan on seeing bursts of reddish orange. Wanting a new look with a fresh coat of paint in your home, that’s right — tangerine dream will likely be offered through Lowe’s. And every magazine you get in the mail—Crate&Barrel, West Elm plan on patterns with, you guessed it, reddish orange. Orange flowers, orange nail polish, orange bikes, orange shoes, orange notepads, orange sharpies, orange appliances, orange furniture…

…orange triangles. Consider yourself trendy Jigsaw. Well at least for a year (insert smile).

Pantone is a company with global authority on color and provider of professional color standards for the design industry. PMS 1463 can be achieved by using C:0 M:82 Y:80 K:0 or R:225 G:82 B:61.

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