Last week, we helped our rock star Jigsaw OrangeAid interns launch FoodFightMKE. As always, the wonderful Milwaukee community jumped in with enthusiasm, killer dance moves, blog posts, tweets, offers of support and upcoming events, to be announced very soon. And in its first week, everyone who contributed to FoodFightMKE raised over $500 for hungry families. Way to go, everyone! Many, many thanks from all of us.

FoodFightMKE is a movement initiated by young adults dedicated to educating, engaging, energizing and inspiring local citizens to beat hunger in Milwaukee, in partnership with Hunger Task Force. Their chosen launch event? This Michael Jackson “Beat It” flash mob outside the Bradley Center. What else?

Some have asked about our ultimate goal with this project. How much as we trying to raise? To be honest, it’s a work in progress/moving target. Our initial thought was at least $10,000. But we recognize that this time of year (any time of year, really) there are so many ways to give and help that if we were able to raise $5,000 that would be a significant triumph. With your help, we’ll do all we can.

Please follow the FoodFightMKE Tumblr blog here and follow them on Twitter here.

And, if you can swing it, please text FOOD to 52000 to make a $10 donation. It’s super easy, and badly needed. Hunger Task Force is expert at making your dollars go as far as they possibly can. Every $10 donation feeds dinner to a family of four. And with half of the kids in Milwaukee living in poverty, and one in four families experiencing serious food hardship, every $10 matters in a BIG way.

Thanks for your support! We’d love to hear from you. What are you doing to help beat hunger this holiday season?