Highlights of Nielsen's social media report
Nielsen released its social media report and there are some interesting pieces of information.
- Americans spend more time on Facebook than they do on any other website.
- Tumblr has nearly tripled its unique U.S. audience from a year ago. The platform recently reached another milestone: 10 billion posts. Is Tumblr the social network that most corporations ignore?
- Internet users over the age of 55 are driving the growth of social networking through mobile use.
- When compared to the average adult Internet user, active social media users are 47% more likely to be heavy spenders on clothing, shoes and accessories.