Girl Power: Soccer and TV ratings
Although the U.S Women’s soccer team lost the World Cup, they did score a victory. The final game between the United States and Japan was the most-watched soccer game for either sex, men or women, in ESPN history. Averaging an 8.6 household rating for the final game, this tournament drew strong ratings for ESPN – a network whose typical audience is predominately male. In addition, “World Cup final” was the most-searched-for-term on Google that Sunday and set a Twitter record by producing more than 7,000 tweets per second at its peak. Serious Girl Power!
Image: Caleb Hutchins