Jigsaw LLC


How do you define a moment?

— Culture & Observations —

About a year ago, a fellow intern at a previous job shared the following video with me, entitled, “Moments.”  Every now and then, I’ll re-watch it when I need to pause from a busy day and take a few deep breaths or get inspired to think creatively.

The just-over four-minute clip inquires what a “moment” truly refers to.

Moments from Everynone on Vimeo.

Think about how you spend a typical day.  All of the monotonous routines you go through and interactions you have, which emotions do they invoke over time and how do they impact your life?

Even the moments that bring out less desirable feelings, such as hurt, confusion, stress, fear or doubt, shape who we are, allow us to develop compassion and patience, and give us a wider range of experiences to apply in our interactions with others, solving problems and coming up with new ideas.

In the ever-evolving, fast-paced world of advertising, we can sometimes become fixated on preventing future problems, meeting deadlines and pleasing our clients.  This is not at all a bad thing, for we wouldn’t be successful in this industry if we didn’t care about those tasks or feel excited and driven to solve problems, work with a variety of personalities and come up with new ideas.  We certainly need motivators pushing us to change, create, innovate, and excel.

However, sometimes it is from the seemingly unimportant moments that we derive our greatest inspiration and learn the most about who we are and what drives us.  A warm smile from a stranger on the sidewalk, missing the bus when you’re already late for work, or getting that unexpected pat on the back from your boss when you’re having a rough day.

Just as music, or yoga, or a 2 AM talk with a close friend can be therapeutic, reminding ourselves to value the simple things we experience day-to-day can help ground us and teach us to take a step back and realize that we are entirely capable of meeting our deadlines, creating exceptional work and inspiring others.  As a result of unclogging our minds and noticing the smaller things, we allow ourselves to think deeper and more creatively and come up with some of our best ideas.

A series of moments in succession.  That’s what life is, right?  All of the little moments we experience play an integral and overlooked role in defining our world, what is important to us and which messages get through to us and inspire action.  To truly understand our audience, their thought processes and their motivations, and to confidently produce our greatest work, the little things are just as important as the big picture.

How do you define a moment?  What little things inspire you on a daily basis?  Can you define any moments that turned out to have made a particularly memorable or life-changing impact on your life?

Posted by Jigsaw