What does the future hold for art, design, and advertising?
About a month ago, I visited Museum of Contemporary Art Chicago. There were 2 things that really stood out to me.
- The infusion of and inspiration from advertising and design into the artworks…Or is it advertising and design inspired by contemporary art?
- Overall, the artwork lacked high quality craftsmanship. (Glue was messy, matting was sloppy, ect.)
In any case, I’m a firm believer that art, design, advertising play a role in reflecting and influencing mainstream society—consciously or subconsciously.
But what I’m interested in, is the future of art and design. Are the two disciplines coming together or fighting against one another? Why is craftsmanship overlooked?
And of course, there is a definite rift between those who are creating commercial or fine arts. Stereotypically, you are either selling your soul or you’re a starving artist.
What I’d like to believe is that design is becoming more like the arts and the arts more like design—they are fusing together.
The biggest difference I see between a commercial artists and a fine artists is the need to work together – collaboration. (Not that some commercial artists don’t work alone and some fine artists don’t collaborate.) But maybe, just maybe, when creative people collaborate—ideas, craftsmanship, and execution become stronger and visually look more refined.
Some of the most notorious (and my favorite) modern fine artists work with a team behind them. Dale Chihuly, Christo and Jeanne-Claude, and Jeff Koons all utilize teams to make their big ideas reality. As I see it, that’s no different than a Creative Director having an idea and utilizing his/her team to create a final product.
I’d love to hear your opinions. Will advertising, design, and art evolve to become one discipline? What does the future hold for art, design, and advertising?