Hope Is___ initiative receives international recognition with a CLIO Healthcare Awards nomination
The Hope is___ initiative for St. Vincent Regional Cancer Center at St. Mary’s Hospital is on the CLIO Healthcare Awards shortlist for Integrated Campaign with eight other international nominees. The three-stage project was executed in partnership with Adobe XD, in San Francisco. All components focused on sharing messages of hope among cancer patients, survivors, their families and the community with an interactive exhibit wall, an experiential minisite and an interactive travel exhibit.
“Hope is___ is not an advertising campaign. It is an initiative that utilized technology to empower cancer patients and their families to fight cancer together online and offline,” Miguel Jasniewski, an interactive director at Jigsaw, said.
“The project received a lot of attention from cancer survivors, advertising professionals and design bloggers, but a CLIO Healthcare Award is an incredible recognition for us,” Jennifer Kuhn, an art director who worked on the project, said.
The CLIO Healthcare Winners will be announced on November 12th, 2010 at Good Units in the Hudson Hotel, New York City.